Feeling at Home with Indigenous Feelings

Why are gut feelings so often the best, the most reliable feelings? Why are they so often difficult to express using words? It might be foolish to jump to conclusions, to bifurcate into right and wrong, but a careful investigation of what we do and / or ought to base our decisions on might be very useful.

This is a big part of one of my new projects, Indigena — a view of information based in natural science and something like native intuition:

Indigena and propaganda are long-standing concepts based in the Latin language. They are basically opposites. Indigena (from “endo-” + “genus”) means inborn (either as adjective or as a noun). Propaganda is a term from the point of view of the propagandist — meaning essentially to propagate something (such as Christianity) in another environment (from its own native environment). In a zero-sum world, concepts are either native (indigena) or foreign (propaganda).


Indigena information is information we feel at home with, it is expressed in our own native language, it corresponds with our own gut feelings. We can feel at home in many languages, and as we expand our horizons, so too our own community expands with our own expansion of communications. We need not have information forced upon us, nor do we need to force information upon others. We communicate freely and easily the more we interact. We gradually become more and more native in more and more contexts — it is as if fluency is the currency we use to exchange ideas with one another (see also “Linguistic Empathy & Community Boundaries” [ https://socio.business.blog/2022/05/15/linguistic-empathy-community-boundaries ] ).

My “Social Business” Project

I have been quite involved with starting another one of my many dozens of concurrent projects over the past few weeks, so I’ve decided to also feature it here.

Let’s start with my own slight variation on a theme coined by Jean-Jacques Rousseau a few hundred years ago:

People are born free, yet everywhere they are in chains


While I myself tend to hang out pretty far at the liberal end of the socio-economic political spectrum (having been born and also having grown up by and large in the freedom-loving “land of the free” United States of America), I am not so naive to think there is anything “natural” about our (or Rousseau’s) notion of “freedom” — as in the classical “noble savage” view. On the contrary, I would place that closer to ignorance of scientific facts than anything like enlightened thinking.

These issues are immensely complex, so this is not something I entertain to address — let alone tackle — in a single blog post. Therefore, I have created a “Social Business” series … which I expect to reach book length before anything conclusive might actually spring from it. Note I said book-length rather than book. If you choose to follow along, you should prepare yourself more for a dizzying and meandering magic-carpet ride than for a walk in the park.

To whet your appetite towards drowning yourself in the vast floods of daydreaming, here a small addendum to the above quote:

this is the puzzle this project is all about: How do we (best) reconcile this contradiction? We cannot have complete freedom, we cannot have complete regulation. Any fanatical fantasies of dictatorial power ought not to cloud our judgement that we must reject such ambitions vehemently whenever and wherever they may occur.


Oh, another thing: You will probably easily recognize that I have so far put zero effort into the visual design of the site. All I have done so far, I guess, is to feverishly write in short whimsical sprints whenever I find the “free” time (usually these bouts are weekend happenings).