Feeling at Home with Indigenous Feelings

Why are gut feelings so often the best, the most reliable feelings? Why are they so often difficult to express using words? It might be foolish to jump to conclusions, to bifurcate into right and wrong, but a careful investigation of what we do and / or ought to base our decisions on might be very useful.

This is a big part of one of my new projects, Indigena — a view of information based in natural science and something like native intuition:

Indigena and propaganda are long-standing concepts based in the Latin language. They are basically opposites. Indigena (from “endo-” + “genus”) means inborn (either as adjective or as a noun). Propaganda is a term from the point of view of the propagandist — meaning essentially to propagate something (such as Christianity) in another environment (from its own native environment). In a zero-sum world, concepts are either native (indigena) or foreign (propaganda).


Indigena information is information we feel at home with, it is expressed in our own native language, it corresponds with our own gut feelings. We can feel at home in many languages, and as we expand our horizons, so too our own community expands with our own expansion of communications. We need not have information forced upon us, nor do we need to force information upon others. We communicate freely and easily the more we interact. We gradually become more and more native in more and more contexts — it is as if fluency is the currency we use to exchange ideas with one another (see also “Linguistic Empathy & Community Boundaries” [ https://socio.business.blog/2022/05/15/linguistic-empathy-community-boundaries ] ).

My “Social Business” Project

I have been quite involved with starting another one of my many dozens of concurrent projects over the past few weeks, so I’ve decided to also feature it here.

Let’s start with my own slight variation on a theme coined by Jean-Jacques Rousseau a few hundred years ago:

People are born free, yet everywhere they are in chains


While I myself tend to hang out pretty far at the liberal end of the socio-economic political spectrum (having been born and also having grown up by and large in the freedom-loving “land of the free” United States of America), I am not so naive to think there is anything “natural” about our (or Rousseau’s) notion of “freedom” — as in the classical “noble savage” view. On the contrary, I would place that closer to ignorance of scientific facts than anything like enlightened thinking.

These issues are immensely complex, so this is not something I entertain to address — let alone tackle — in a single blog post. Therefore, I have created a “Social Business” series … which I expect to reach book length before anything conclusive might actually spring from it. Note I said book-length rather than book. If you choose to follow along, you should prepare yourself more for a dizzying and meandering magic-carpet ride than for a walk in the park.

To whet your appetite towards drowning yourself in the vast floods of daydreaming, here a small addendum to the above quote:

this is the puzzle this project is all about: How do we (best) reconcile this contradiction? We cannot have complete freedom, we cannot have complete regulation. Any fanatical fantasies of dictatorial power ought not to cloud our judgement that we must reject such ambitions vehemently whenever and wherever they may occur.


Oh, another thing: You will probably easily recognize that I have so far put zero effort into the visual design of the site. All I have done so far, I guess, is to feverishly write in short whimsical sprints whenever I find the “free” time (usually these bouts are weekend happenings).

Remember, Remember: November may be the best time to move over or come over

Now that we have overcome what seems to have been the worst of the pandemic, it may now also be a good time to begin making plans about how to start over.

I suggest coming over rather than moving over (remember, remember: Janis Joplin broke on through to the other side — so if you want to keep moving and going with the flow over here, then there’s little use in listening to whatever she might have said long ago now).

Dark side, light side, this side, that side, all said — getting inside the true meanings in life is a good plan for dealing with a bewitched world out there. Meaning is not some incantation or gobbledygook story, it’s a matter of finding alignment with natural forces.

Nature cannot be off limits. Neither is it a domain for some sort of hocus pocus mixed up confusion. Nature is what science is all about, natural laws are what we must aim for on every front.

We do not seek to affront natural order, but rather to embrace nature as the primary design principle. We must not work against it, for to be so foolish to think that we stand above it would be a laughable exercise of working towards our own peril. Either we evolve towards alignment, or we will be steamrolled and asphyxiated through fixation on believing industrialism, innovation and human ingenuity might be a viable alternative to much-larger-than-us evolutionary designs.

My timeline is limited, and in my own time horizon there are only but a few human languages within my scope of expectations. Future generations will either learn more new tricks, or they will almost certainly be forced into extinction. Extinction Rebellion is definitely an admirable concept, construct, goal, ideal or whatever.

Yet for the immediate tasks which must be solved urgently, we need a much more fundamental focus on how far humanity has gone astray from the underlying ideals of humanism towards a fetishist bondage and subordination to near-sighted capitalist short-term results driven profit-taking (“money to the bank”) mentality. What got us here is not only not going to get us there, it actually got us into this rotten mess of a situation in the first place. More of the same is not only not an answer, it is a sure-fire destination for doom, total destruction, and global terminal death.

We need to reverse out of this errant path. We must return to rational thought. We must behave in alignment with nature, we must not continue to follow any hare-brained attempts to rise above it.

My own part in this realignment is rather small — yet I do not doubt its effectivity. I strongly feel that natural language is a technology that has evolved in alignment with natural law, and that it will continue to evolve in this manner (see also “In What We Trust“). I am strongly aligned, simply because of my very strong conviction (which is also based on several decades of research).

To say “Here I stand, I cannot do otherwise” is of little consequence. Yet I implore you to think hard about what you yourself intend to do. And I hope you will help me to discover more about nature — please accept my invitation to start here.